Tourism in Dubai is off the charts and so each month the need for holiday rental apartments increases. If you’re renting out your property in Dubai through a short-term let or through Airbnb but not seeing the results you signed up for, there are some quick and easy fixes to make your property go from average to outstanding. And the best thing is, they don’t have to cost you an arm and a leg!
The interior design of your property is key. You’re competing against endless hotel rooms and a large chunk of residential properties. Chances are another property in your building or complex is also renting to tourists, so why should guests choose yours over theirs? You need to prove yours is the best option and the only way to do this is through the photos and décor you choose. You only get one chance to make a first impression right!?
So what can you do to stand out from the crowd?
You may love your floral wallpaper or bold coloured curtains, but your potential guests may not. It’s best to always ‘play it safe’ when you’re designing your home to rent out to holiday makers, meaning white or cream walls and little pops of ‘inoffensive’ colour.
Put yourself in the shoes of the traveller you are targeting. For example, if your location lends itself well to business travellers then the look should be more sophisticated and include useful objects such as a work station, coffee machine and good lamps for reading. If you are targeting a family on a beach holiday, you should stay clear of light coloured upholstery as excited kids on holiday tend to spill things! The list of things is endless, but your target traveller should always come into play every step of the design process.
Let’s face it, as much as you want to create a dream property, your ideal goal is to make money. Every decision you make should ultimately lead back to one questions: ‘How will this affect my ROI?’ Those AED500 dirham lamps may look stunning next to the bedside tables but will they help increase the amount you can charge per night? Probably not. Every purchase or design decision should factor in costs. If you will not see an increased room rate because of the purchase, opt for the cheaper option. The key here is to find the balance between attractive, durable, and affordable.
Although staying neutral and inoffensive is key to rental design, for short term holiday homes or to increase your chance of becoming an Airbnb Superhost, you need to add accents of personality to your design. While being neutral and minimal may look nice, it can also come across as cold and uninviting. You want your traveller/family to feel like they have just walked into a boutique hotel – not a mass-reach, carbon copy hotel room. Your design must have a soul. If you have multiple properties on offer it’s also nice to have a stamp that reflects your ‘brand’. For example, maybe including artwork linked to retro tourism is your stamp, or providing pops of Arabian heritage in your design….whatever you feel like can be tastefully included to add a touch of personality to your properties and make you stand out from the crowd.
Maximise design, maximise profits
If you’re looking to maximise the returns on your property investment short term holiday home rental is the way to go. You can create unique spaces that will not be found elsewhere in the UAE and influence the trip of your guests through innovative, caring and striking interior design.
Interested in how to maximise your rental profits and secure the best daily rate? Get in touch today to see how we can transform your property from average to outstanding, without breaking the bank.